Posted on 03/10/2017
In an industry where we focus on the physical we can often be perceived as fickle. So where does vanity begin and end and why does it prevail in all cultures? Vanity can come in many forms from colouring your hair or using a hair product, painting your nails, clothes, or styling a beard or moustache, to injectable treatments, to surgery.
Faces are among the most important stimuli the brain receives, we as humans have an innate complex mechanism for face perception that we use to guide social interactions. We interpret the face to process information in the brain relating to identity, sex, age, mood, race, and direction of attention; all of this information is processed in seconds.
Our focus is constantly drawn to the face to enable us to read emotions; these are expressed through facial movement such as smiling, or scowling, or behaviours like crying or laughing, angry or sad, happy or thankful.
There are extensive and diverse areas of the brain are devoted to facial recognition. The perception of a positive or negative emotion on the face affects the way an individual perceives and processes that face. Imagine the complex processes the brain has to go through to distinguish the subtleties of emotion.
To simplify this process these are the categories we subconsciously analyse:
1) Measurement - to identify distinguishing features. Measurement categorizes the face in terms of identity, gender, age, race and expression
2) Recall - meaningful details such as name, relevant past experiences of the individual
Is it any wonder we place so much importance on how we look: we are constantly engaged with facial structure and expression as a form of communication and information processing! Not only is it necessary for interpretation of social interactions but we naturally look for symmetry as this is associated with good genes and good health. This facial encoding is also in place to maximise ‘mate’ choices and how we interact with other types of social partners.
It is important to remember that although facial attractiveness is a human trait not a cultural one and that there are preferred traits across many cultures, individuals will vary in what they prefer: beauty is in the eye of the beholder.
In other words it’s ok to be aware of the way you look and to make the best of what you have. It is completely innate and natural to want to be perceived by the world as healthy and attractive. We are in an industry where looks can be morphed and changed and sometimes with a negative effect. I believe it’s about enhancing what you have not changing them; we have the science to naturally give you the best skin possible through natural but potent skin care and peels. In terms of injectables, we pride ourselves at The Face Place on embracing the most subtle techniques with Botox to look natural and to still allow movement and expression. Remember, a good clinician will always account for the importance of face movement and will tell you 'no' if they think you will lose this crucial element.
From our Skin Team Leader, Lauren.Back to News